Ask The Prez! entry 001
We are starting a new blog here and we want you to Ask The Prez!
Please submit your questions for Schecter Guitar Research President Michael Ciravolo in the comment section of this blog entry, or in the comments section of the Ask The Prez! Facebook post on our page and YOU could be on our next week's entry!
Below in red are a couple of examples of the kinds of questions that we are looking for.
Q: How do you feel about entering the amp market that is very competitive?
A: It is something we have wanted to do for a while, but it had to be right. We have had the opportunity in the to simply but the Schecter logo on an amp, to capitalize solely on our brand's popularity, but that is not the Schecter way. When the opportunity arose to work with James Brown … the time was indeed right. James had designed several of the amps that I had used during my career and I knew in my heart and soul we could create something very special. I feel the Hellraiser will have its place among the world's most renowned amps
Q: Schecter has been growing at a rapid rate, now you have moved it all upstairs this year at NAMM, what made it time to make such a big move off the floor.
A: While I love the excitement of the name floor, the move upstairs to a 'controlled environment' was simple a matter of necessity. With the debut of Schecter Amplification, as well has this renewed focus on our USA Custom guitars, there was simply no way to do this in our old space. We can show more informative video presentations, have in-booth demonstrations as all as a complete soundproof amp demo room. Bet rest assured, it will be 100% Schecter … which is NOT a stale corporate environment by any means!
Q: How was it working with Syn on creating a signature amp, and as a player where you also involved in the R&D phase with Syn?
A: Syn is obviously our most popular artist, and we have a long and great relationship with him We knew that getting him on-board with the project would put an instant spotlight on it, and in some ways… Add some credibility to our new venture right out the gate. He was super receptive to the idea of a signature amp … And the HELLWIN is truly that. Syn was involved in his amp from its inception… And he knew actually what he wanted. His first big amp was a 5150, which was designed by James Brown … So Syn was super-stoked to work with him. Watching these two guys… Syn, a surfer boy from Huntington Beach, and James, a country boy thru and thru, talk 'tone' was amazing! We formed a great team and I think Syn got a versatile amp, one that gets his signature sound and a whole lot more. I look forward to working with these guys to expand the Hellwin by Schecter line over the next months and years!
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