Spanning two continents, three names, and nearly a dozen members, Asking Alexandria are a band whose short career seems to be more about change than anything else. The brainchild of guitarist Ben Bruce, the band was originally formed in Dubai in 2003 under the name Amongst Us, which soon changed to End of Reason before eventually settling on Asking Alexandria in 2006. They cemented the name change with their self-released EP, Tomorrow.Hope.Goodbye.
The following year they released their first full-length album, The Irony of Your Perfection, through Hangmans Joke. Shortly afterwards, Bruce left Dubai and returned to England, resulting in the dissolution of the band. In 2008, Bruce formed a new band around the name Asking Alexandria. Unlike its vaguely post-hardcore predecessor, this incarnation of the band was a pretty standard screamo/metalcore act, with chugging guitars and alternating singing/screaming vocals. Finally settling on the lineup of Danny Worsnop (vocals), Camron Liddell (guitar), James Cassells (drums), and Sam Bettley (bass), the band set to work on a touring blitz of the United States with bands like Alesana, the Bled, and Evergreen Terrace.
In 2009 they signed with Sumerian Records and released their first album with the new lineup, Stand Up and Scream, in the fall of that year. The band would find mainstream success in 2011 with the release of their sophomore album, Reckless & Relentless, which peaked at number nine on the Billboard charts.
They returned in 2013 with a more mature hard rock sound, smoothing off some of the metalcore and electronica influences, resulting in their more focused third album, From Death to Destiny. Bettley states: "I am stoked to announce that I have just joined the Schecter family! It's a move I feel is right for me as I used to play them all the time in the beginning and absolutely loved them. As you can imagine, I'm going to feel right at home. Not to mention that Schecter was so welcoming and supportive the moment I walked through the door, so that really made this decision easy for me. We have been working very closely together on my own signature bass and I can't wait to release it. It's going to be a beast! I feel like I'm really going back to my roots and couldn't feel more confident that this is the perfect choice for me. Musicians working closely with other musicians is how it should be and that's exactly who it is at Schecter. Cheers!"